Autel慕尼黑 招聘 全职 电子商务经理

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Digital Marketing Manager

Please send your CV to: recruitment.eu@autel.com

NOTE: Please write the job-title in the subjectof the email

请在邮件主题中注明申请的岗位与地点

Our Company

Autel Intelligence is a fast-growingmanufacturer and supplier of professional diagnostic tools, TPMS systemproducts, ADAS calibration equipment and related accessories in automotiveaftermarket.

Established in Shenzhen, China in 2004,Autel is now a listed group with more than 2,000 employees.

Autel Intelligence has global officesincluding New York, California, Munich, Venice, London, Dubai, Kanagawa, SãoPaulo, Shenzhen, Changsha, and Xi’an.

Any further information please refer to our website.

Responsibilities:

·        Planand execute all digital marketing, including SEO/SEM, marketing database,email, social media and display advertising campaigns

·        Design,build and maintain our social media presence

·        Measureand report performance of all digital marketing campaigns, and assess againstgoals (ROI and KPIs)

·        Identifytrends and insights, and optimize spend and performance based on the insights

·        Brainstormnew and creative growth strategies

·        Plan,execute, and measure experiments and conversion tests

·        Collaboratewith internal teams to create landing pages and optimize user experience

·        Utilizestrong analytical ability to evaluate end-to-end customer experience acrossmultiple channels and customer touch points

·        Instrumentconversion points and optimize user funnels

·        Collaboratewith agencies and other vendor partners

·        Evaluateemerging technologies. Provide thought leadership and perspective for adoptionwhere appropriate

Requirements:

·        BS/MSdegree in marketing or a related field

·        Atleast 2 years working experience in digital marketing

·        Proficiencyin English, both written and verbal, and proficiency in Chinese or any Europeanlanguage is a great plus

·        Demonstrableexperience leading and managing SEO/SEM, marketing database, email, socialmedia and/or display advertising campaigns

·        Highlycreative with experience in identifying target audiences and devising digitalcampaigns that engage, inform and motivate

·        Experiencein optimizing landing pages and user funnels

·        Experiencewith A/B and multivariate experiments

·        Solidknowledge of website analytics tools (e.g., Google Analytics, NetInsight,Omniture, WebTrends)

·        Experiencein setting up and optimizing Google Adwords and Facebook campaigns

·        Workingknowledge of HTML, CSS, and JavaScript development is a great plus

·        Stronganalytical skills and data-driven thinking

·        Up-to-datewith the latest trends and best practices in online marketing and measurement

·        Willingnessto travel in EU countries.

WorkingLocation: Munich or Venice.